This video has no specific audience, however it does mainly appeals to fans of Jhene Aiko and/or Childish Gambino and even fans of John Lennon
Genre
The video has elements multiple genres, such as Rock and Pop and aspects of R&B
Representation
This video represents Jhene as a calm person, someone who enjoys relaxation, she is essentially presenting herself as being like everyone else in the world, she likes to chill out and enjoys relaxation and being at home, even though she is a celebrity
Narrative
In the video, it is implied that Jhene has a love intrest, her featured artist (Childish Gambino) although they don't show obvious displays of affection they are shown to be laying in bed together and have moments of play fighting. It is obvious that this video was inspired by John Lennon and Yoko Ono’s Bed-Ins for Peace protest against the Vietnam War
Institution
Jhene Aiko is currently signed to Def Jam, She been signed to many other labels including The Ultimate Group and Epic Records, however she left these labels in order to persue education. Jhene started her career in 2002 as backing vocals for group B2K and signed with Def Jam in 2012
Analysis
This video has no specific audience, it relates to those of all genders, races etc, and as it contains elements of multiple genres it appeals to a wider audience, those who are fans of John Lennon and possibly those who enjoy peace and happiness. The video shows Jhene as a calm loving person, who, possibly alike John Lennon, has a calm nature and is all about the music. Although the video shows Jhene as having a slight love interest, it is not highly emphasized and by the fact that she is being interviewed within the music video, shows she is a person of the people, she's not self-centered and has firm beliefs, those of which she will fight for.
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