- Male artist performing to the camera
- Males are subjects Women are objects
- Displays of wealth e.g.: Jewellery, cars
- Bright colours are used opposed to dark colours
- Frequent close-ups of the artist(s) performing
- Outfits worn are baggy and expensive
- Often set in an urban setting
- Editing is paced to the beat of the music
- Women are highly sexualised, they wear tight clothing and are often shown walking in slow motion
- Colour schemes are basic, often minimalist
- Often filmed in the day rather than at night
- Low angle shots are often used to show the dominance of the artist, like they are looking down on the viewer
Tuesday, 8 October 2013
Conventions of an R&B video
I found that through looking at various R&B music videos, that they often follow the conventions of rap and hip hop videos. Here are some key elements these music videos share
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Research
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